Boris Gokhman
Boris Gokhman is SVP of Sales & Marketing at Wenrix, where he drives global growth and leads teams focused on winning complex, enterprise-grade deals. With 18 years of experience in sales and finance, he has built and scaled teams across international markets.
Previously, Boris was the first salesperson at AnyVision (acquired by Metropolis Technologies), where he helped grow the company to 400 employees and secure $250M in funding from leading VCs and angel investors.
All Sessions by Boris Gokhman
Why AI will never replace salespeople
AI is already capable of handling transactional sales — low-value, short-cycle deals where speed and automation matter more than relationships. From lead generation to qualification and even closing, machines can take on much of this work.
Enterprise sales, however, are a different world. These deals are long, complex, and high-stakes, involving multiple stakeholders and strategic decisions. Here, AI can be a powerful assistant — analyzing reports, mapping organizations, and surfacing insights — but the critical elements still rely on people. Trust, nuance, and human connection are what move complex deals forward.
This lecture will explore how salespeople can leverage AI to support complex deals while keeping the human skills that truly close enterprise sales.
