Jennifer Gutman
Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy. As the Director of Product and Customer Marketing at Oktopost, she has played a pivotal role in transforming how B2B organizations manage and measure social media since joining the company in 2014, when the team was just five members strong. Jennifer’s extensive experience in B2B marketing includes working closely with Oktopost customers of all sizes to implement, train, and scale their employee advocacy programs. She also leads all of Oktopost’s certification workshops, which are designed to train and upskill B2B social media managers in best practices and strategy in different areas of social media management. Through these workshops, she has helps dozens of organizations leverage social media as a force multiplier to drive revenue growth and help marketers earn their seat at the strategy table.
All Sessions by Jennifer Gutman
Mastering the Human Pitch on Digital: Transforming Sales through Social Selling
Even though today’s buyers trust people more than they trust brands, traditional sales outreach and relationship-building tactics are not making enough impact. And no longer enough to stay ahead. This session delves into the transformative power of social selling—a modern approach where building relationships and engaging with prospects on social media leads to closing more deals, faster and at a higher value. Learn why salespeople must be social media savvy to thrive and how leveraging an employee advocacy program can amplify your efforts to get them to be the best social sellers. By turning your entire sales team into brand ambassadors, you can expand your reach, build trust, and accelerate the sales cycle. Discover practical strategies to integrate social selling into your daily routine and watch your sales soar.
